With POWER SELF, INITIO ushers in a new era where science enhances the power of scent. By harnessing the direct connection between fragrances and the brain’s sensory receptors, this creation goes beyond mere olfactory pleasure: it measurably influences self-confidence and well-being.

More than just a fragrance, POWER SELF transforms every gesture into an act of accomplishment and self-affirmation.
Become your Super Self.

Notes

Top Notes: Bergamot, Pink Pepper, Frankincense, Allspice Berry
Heart Notes: Rose, Sandalwood, Papyrus, Vetiver
Base Notes: Saffron, Suede, Akigalawood, Mystikal, Vanilla

Dual in its essence, POWER SELF blends the softness of white florals with the vibrant intensity of musks and spices. This contrast creates a unique alchemy, instantly activating self-confidence and inner strength.

The Hedonist Collection, a gradual experience toward self-accomplishment. Each fragrance represents a step, an ascent that amplifies inner harmony.